METHODOLOGY
Methodology and sources
Every figure on this site that comes from outside trainsyou is listed here with its source, the date we retrieved it and how we use it. The calculator assumptions below are the values the calculators use right now.
How we use figures
- Price guides are published price guides, not official statistics.
- Benchmarks are averages across many accounts and industries; yours will differ.
- Estimates are shown as ranges, with their assumptions, and are never promises.
- We publish no customer counts, ratings or testimonials that we cannot show.
How the follower estimate is calculated
Low and high ends use the low and high assumptions throughout. Only Stories are modelled, not a bio link, posts or other channels. Purchase conversion uses retail e-commerce purchase rates, because no published benchmark exists for coaching subscriptions.
People who see your Stories
V = followers × Story reach for your tier, scaled by your engagement when known. Reach is the share of followers who view at least one frame of a Story, and the same people tend to watch each one, so more Stories do not add viewers.
Chance of a visit
With k link Stories a month, each viewer visits at least once with probability 1 − (1 − click-through)^k. It rises with k and levels off; it never exceeds 100%.
New subscribers in the first month
V × chance of a visit × purchase conversion. Conversion is a share of people, so repeat visits by the same person never add subscribers, and the result never exceeds V × conversion.
After twelve months
The same formula with 12 × k Stories and the same Story audience. New followers and audience turnover are not modelled, so it is a cautious figure that never exceeds V × conversion. Cancellations are not modelled.
How the earnings estimate is calculated
- Commission follows the standard marginal bands: 25% (1-100), 20% (101-300), 15% (301-1,000), 10% (above 1,000).
- Upfront programmes are converted to a monthly equivalent: price divided by months.
- The tier mix and add-ons are assumed to be the same in every band.
- Excluded: payment processing, AI usage at cost, voice usage, domain, refunds, disputes, booking fees and tax.
Follower calculator assumptions (version 2026-09-28.2)
| Assumption | Low | High | Source |
|---|---|---|---|
| Story reach, 0–5,000 followers | 9.55% | 10.4% | Socialinsider |
| Story reach, 5,001–10,000 followers | 3.5% | 4.2% | Socialinsider |
| Story reach, 10,001–50,000 followers | 1.35% | 2% | Socialinsider |
| Story reach, 50,001–100,000 followers | 0.55% | 0.65% | Socialinsider |
| Story reach, Above 100,000 followers | 0.5% | 0.65% | Socialinsider |
| Link-sticker click-through, per viewer per link Story | 1% | 5% | Creator reports |
| Visit to paid subscriber (retail e-commerce purchase rates; no published benchmark exists for coaching subscriptions) | 0.72% | 2.89% | Dynamic Yield |
| Average engagement (for scaling reach) | 0.48%, scaling at most ×2 | Socialinsider | |
Sources
DataReportal, Digital 2025: The United Arab Emirates (2025). Retrieved 28 September 2026.
UAE population 11.2 million (January 2025); 11.1 million internet users (99.0%); 7.60 million Instagram users, equal to 67.8% of the population; median age 31.6.
Used for: UAE Instagram reach on the UAE pages and the follower guide.
Government of Dubai Media Office, Dubai Fitness Challenge inspires new records with public participation topping 2.73 million (29 November 2024). Retrieved 28 September 2026.
Public participation in Dubai Fitness Challenge 2024 topped 2.73 million.
Used for: Dubai context on the UAE page.
Gulf News, Abu Dhabi residents are getting fitter, and the numbers prove it (Fourth Abu Dhabi Sports and Physical Activity Survey) (1 June 2026). Retrieved 28 September 2026.
60.3% of Abu Dhabi residents meet WHO physical activity standards, up from 53.6%, in the fourth survey by the Department of Community Development and Abu Dhabi Sports Council (about 31,000 responses).
Used for: Abu Dhabi context on the UAE page.
Hey Trainer, Personal trainer cost in Dubai (11 May 2026). Retrieved 28 September 2026.
Dubai personal training typically costs AED 70-350 per session in 2026: entry AED 70-120, certified AED 120-220, senior or specialist AED 220-350+.
Used for: Per-session price anchor (a published price guide, not an official statistic).
Embody Fitness, How much does a personal trainer cost in Dubai? (2025). Retrieved 28 September 2026.
Dubai personal training AED 200-350 per session (basic), AED 350-600+ (experienced or specialised), AED 600-700+ (premium).
Used for: Per-session price anchor (a published price guide, not an official statistic).
369MMAFIT, Online personal trainer in Dubai (updated 25 February 2026). Retrieved 28 September 2026.
Online coaching in Dubai: basic AED 400-700 a month, standard AED 700-1,200, premium AED 1,200-2,000, hybrid AED 1,500-3,000.
Used for: Online coaching price anchor (a published price guide, not an official statistic).
HypeAuditor, State of Influencer Marketing 2025 (2025 (2024 data)). Retrieved 28 September 2026.
Nano-influencers (1K-10K followers) make up 76% of Instagram influencers and have the highest engagement rate, 2.19%.
Used for: Context that smaller, engaged audiences are valuable.
Creatorflow, Instagram Story link sticker (May 2026). Retrieved 28 September 2026.
There is no industry-standard published benchmark for Story link-sticker click-through; creators report roughly 1-5% of viewers, and below 5% is typical.
Used for: Link-click assumption of the follower calculator (anecdotal; shown as such).
Hootsuite, Do links in Instagram Stories ruin engagement? (experiment). Retrieved 28 September 2026.
In Hootsuite's experiment, Stories with link stickers received less engagement (replies, shares, reach) than Stories without links.
Used for: Advice to mix link Stories with ordinary Stories.
Dynamic Yield, Conversion rate benchmarks (trailing 12 months). Retrieved 28 September 2026.
Global e-commerce conversion rate 2.72% per session; EMEA 2.89%, Americas 2.66%, APAC 1.51%; by industry from luxury and jewellery 0.72% to beauty and personal care 5.39%.
Used for: Visit-to-subscriber assumption of the follower calculator: 0.72% (luxury and jewellery, the high-consideration retail rate) to 2.89% (EMEA average). These are retail e-commerce purchase rates; no published benchmark exists for coaching subscriptions.
Unbounce, What's a good conversion rate?. Retrieved 28 September 2026.
Median landing page conversion rate 6.6% across industries (41,000 landing pages, 57 million conversions). These are mostly sign-ups, not purchases.
Used for: Context only: why the calculator uses purchase benchmarks, not lead benchmarks.
Nielsen Norman Group, Participation inequality: the 90-9-1 rule. Retrieved 28 September 2026.
In most online communities about 90% of people only watch, 9% contribute a little and 1% account for most activity.
Used for: Why most followers never act on a single post.
Meta for Developers, Instagram API with Instagram Login. Retrieved 28 September 2026.
The Instagram API with Instagram Login works only with professional (business and creator) accounts, with permissions such as instagram_business_basic.
Used for: The optional Connect Instagram feature.
TechCrunch, Instagram locks out developers of third-party consumer apps (6 December 2024). Retrieved 28 September 2026.
The Instagram Basic Display API for personal accounts shut down in December 2024.
Used for: Why only professional accounts can connect.
Gulf News, What is the UAE Advertiser Permit for social media? (1 August 2025). Retrieved 28 September 2026.
The UAE Advertiser Permit (Mu'lin) is required for anyone creating advertising content on social media, paid or unpaid. People promoting their own products or services, or their own company's, through personal accounts are exempt. Applicants must be at least 18 with no past media content violations; citizens and residents need a valid electronic media trade licence. Free of charge for three years for citizens and residents; valid one year (renewable) for residents and three months for visitors. Applications through the UAE Media Council website.
Used for: The advertiser permit guide (information only).
UAE Media Council, Announcement of the Advertiser Permit. Retrieved 28 September 2026.
The official announcement of the Advertiser Permit (the page did not load when checked on 28 September 2026).
Used for: The authority to check for current permit rules.
Change log
- 28 September 2026: first publication of sources and calculator assumptions (version 2026-09-28).
- 28 September 2026 (version 2026-09-28.2): repeat link Stories now reach the same viewers, so the chance of a visit levels off instead of adding up; the twelve-month figure comes from the same Story audience and never exceeds viewers × conversion; visit to paid subscriber changed from 1.51-5.39% to 0.72% (Dynamic Yield luxury and jewellery, high-consideration retail) to 2.89% (EMEA average), because a monthly coaching subscription is a considered purchase and the UAE is in EMEA.
Frequently asked questions
Can the assumptions change?
Yes. The platform operator can review them. Any value that differs from its cited source is marked as adjusted on this page, with the operator’s reason, and the change log records it.
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